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Description - Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan

Take control of your brand and your stories for greater success
Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.
Learn how to:

define and distinguish your brand

stand out from the competition

implement brand storytelling effectively

strengthen your presence online by sharing magnetic stories

make your employees and customers your greatest advocates.

In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.

Buy Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780730388517
Format: Paperback / softback
(250mm x 150mm x 15mm)
Pages: 240
Imprint: John Wiley & Sons Australia Ltd
Publisher: John Wiley & Sons Australia Ltd
Publish Date: 1-Mar-2021
Country of Publication: Australia

Book Reviews - Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan

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