Description - Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan
Take control of your brand and your stories for greater success
Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.
Learn how to:
define and distinguish your brand
stand out from the competition
implement brand storytelling effectively
strengthen your presence online by sharing magnetic stories
make your employees and customers your greatest advocates.
In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
Buy Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(250mm x 150mm x 15mm)
John Wiley & Sons Australia Ltd
Publisher: John Wiley & Sons Australia Ltd
Country of Publication:
Book Reviews - Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan
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