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Description - Making Customers Matter by Fifty Lessons

Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. FEATURING INTERVIEWS WITH: William Johnson, H.J. Heinz Company Paul Skinner, Shell Oil Products Company William Lamar, Jr., McDonald's USA Jeb Dasteel, Oracle And other top business leaders

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Book Details

ISBN: 9781422139882
ISBN-10: 1422139883
Format: Paperback
(182mm x 112mm x mm)
Pages: 112
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-May-2010
Country of Publication: United States

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Author Biography - Fifty Lessons

Fifty Lessons is a media company; the content it creates is currently available as a series of filmed interviews online, on DVD, in books and on the in-flight TV channels of selected airlines. The growing Fifty Lessons digital library already holds more than 500 individual lessons from over 100 high profile international business leaders. Experienced and respected leaders from industry, the public sector and academia are invited to contribute their most important lessons. The lessons are then fully indexed enabling Fifty Lessons to match its content directly to the strategic business learning objectives of its clients which include corporations, public sector organisations and educators.

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