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Description - The Making of Dirt is Good by David Arkwright

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

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Book Details

ISBN: 9781907794469
ISBN-10: 1907794468
Format: Paperback
(216mm x 135mm x mm)
Pages: 104
Imprint: LID Publishing
Publisher: LID Publishing
Publish Date: 26-Sep-2013
Country of Publication: United Kingdom

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Author Biography - David Arkwright

David Arkwright is the founding partner of MEAT, a global brand development agency that specialises in brand transformation to create emotionally compelling brand positionings. MEAT's clients include GSK, Bacardi, Unilever, SAB Miller and BP. Prior to this, he led the creation of "Dirt is Good" as Global VP responsible for Unilever's top performance laundry business.