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Description - The Management and Practice of Public Relations by Norman Stone

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

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Book Details

ISBN: 9780333609767
ISBN-10: 033360976X
Format: Paperback
(235mm x 155mm x mm)
Pages: 327
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-Aug-1995
Country of Publication: United Kingdom

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