Shaun Smith, Senior Vice President, Customer Experience Practice, Forum Europe, an FT Knowledge Company Shaun is one of the leading consultants in helping organizations differentiate through customer service and deliver their brand through their people. He is an inspirational presenter with a wealth of worldwide practical experience. He has been featured on the 'Ask The Expert' program on CNBC a number of times and is the co-editor of the book Uncommon Practice: People who deliver a great brand experience. He is also the author of the Organizational Alignment Survey used by companies worldwide to assess employee opinions and assess the need for change. Shaun began his career in the airline industry becoming Head of Customer Service, Sales and Marketing Training world-wide for British Airways. He became Managing-Director of Cathay-Performa consulting specializing in advising airlines on customer service strategies. Shaun then ran his own company, Service Skills International, based in Hong Kong, for eleven years consulting to many leading international companies before joining Forum. Joe Wheeler, Executive Vice President, Customer Experience Practice, Forum, an FT Knowledge Company Joe Wheeler is based in Forum's Boston office and leads the firm's Customer Experience consulting practice. Over the years he has led many Branded Customer Experience(R) client engagements that have achieved significant business results. Organizations that Joe has worked with include Unilever, RBC Financial, Air Products, Fairmount Hotels, Nortel Networks, FleetBoston, AT&T, and Dow Corning. A sought-after speaker, he has provided keynote addresses to business executives around the world, including presentations for The Conference Board and various industry associations.