We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Market Management and Project Business Development by Hedley Smyth

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Buy Market Management and Project Business Development by Hedley Smyth from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415705080
ISBN-10: 0415705088
Format: Hardback
(234mm x 156mm x mm)
Pages: 314
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 8-Oct-2014
Country of Publication: United Kingdom

Other Editions - Market Management and Project Business Development by Hedley Smyth

Book Reviews - Market Management and Project Business Development by Hedley Smyth

» Have you read this book? We'd like to know what you think about it - write a review about Market Management and Project Business Development book by Hedley Smyth and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Hedley Smyth

Hedley Smyth is Director of Research for the Bartlett School of Construction and Project Management, University College London. He has worked extensively in industry and academia and has been published in many leading journals and authored a wide range of books

A Preview for this title is currently not available.