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Book DetailsISBN: 9781611328776
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Rosemary McCormick serves as President of the SHOP AMERICA ALLIANCE, the travel trade association representing more than 200 of the nation's premier shopping tourism destinations. She produces the annual Shop America Tourism Conference, serves as publisher of SHOP AMERICA magazine and oversees development and marketing of Shop America Tours. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC and co-founded the US Cultural & Heritage Tourism Marketing Council. Since 1993, McCormick has directed McCORMICK MARKETING, a strategic consulting firm specialising in retail development, sponsorship and tourism marketing. Clients have included the nation's leading retail developers, plus global travel and tourism destinations.
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