Call Boomerang Books 1300 36 33 32

mother's dayMother's Day is Sunday 13 May. Our Gift Guide is the best place to get gifts for Mum. Visit the Gift Guide Now...

Description - The Marketing Environment by John A. Dawson

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Buy The Marketing Environment by John A. Dawson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138792340
ISBN-10: 1138792349
Format: Hardback
(234mm x 156mm x mm)
Pages: 380
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 22-Aug-2014
Country of Publication: United Kingdom

Other Editions - The Marketing Environment by John A. Dawson

Book Reviews - The Marketing Environment by John A. Dawson

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Environment book by John A. Dawson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - John A. Dawson

Multivolume collection by leading authors in the field