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Description - The Marketing Environment by John A. Dawson

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Book Details

ISBN: 9781138792340
ISBN-10: 1138792349
Format: Hardback
(235mm x 159mm x mm)
Pages: 376
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 22-Aug-2014
Country of Publication: United Kingdom

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Author Biography - John A. Dawson

Multivolume collection by leading authors in the field

Books By John A. Dawson

Commercial Distribution in Europe by John A. Dawson
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Marketing Environment by John A. Dawson
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