Description - Marketing Express by John L. Mariotti
Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and WalMart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work." Marketing express gets straight to the essentials so you can read up and act...fast.
Buy Marketing Express by John L. Mariotti from Australia's Online Independent Bookstore, Boomerang Books.
(172mm x 123mm x 12mm)
Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
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Author Biography - John L. Mariotti
John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.