Name: Marketing Logistics
Price: $249.48 AUD
ISBN: 9781138174290

Description - Marketing Logistics by Martin Christopher

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

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Book Details

ISBN: 9781138174290
ISBN-10: 1138174297

Classification:
Economics, finance, business & management »
Business & management »
Management & management techniques »
Management of specific areas »
Sales & marketing management

Format: Hardback
(234mm x 156mm x mm)
Pages: 172
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 22-Dec-2015
Country of Publication: United Kingdom

Other Editions - Marketing Logistics by Martin Christopher

Paperback / softback
(May 2003)

Paperback / softback
(March 1997)

Book Reviews - Marketing Logistics by Martin Christopher

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