For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
Buy Marketing Management, An Asian Perspective by Philip Kotler from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781292089584
» Have you read this book? We'd like to know what you think about it - write a review about Marketing Management, An Asian Perspective book by Philip Kotler and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
© 2003-2018. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687