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Description - Marketing Management and Strategy by Peter Doyle

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

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Book Details

ISBN: 9780273693987
ISBN-10: 0273693980
Format: Paperback
(261mm x 196mm x 23mm)
Pages: 464
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 6-Apr-2006
Country of Publication: United Kingdom

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