Call Boomerang Books 1300 36 33 32

Description - Marketing Research by Ben Lowe

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you're studying marketing research in any business or marketing course.

Buy Marketing Research by Ben Lowe from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780170438964
Format: Paperback / softback
(255mm x 217mm x 20mm)
Pages: 648
Imprint: Cengage Australia
Publisher: Cengage Learning EMEA
Publish Date: 18-Jun-2020
Country of Publication: United Kingdom

Book Reviews - Marketing Research by Ben Lowe

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Research book by Ben Lowe and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

A Preview for this title is currently not available.