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Description - Marketing Research by Ben Lowe

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you're studying marketing research in any business or marketing course.

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Book Details

ISBN: 9780170438964
Format: Paperback / softback
(255mm x 217mm x 20mm)
Pages: 648
Imprint: Cengage Australia
Publisher: Cengage Learning EMEA
Publish Date: 18-Jun-2020
Country of Publication: United Kingdom

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