Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Marketing Research by Svend Hollensen

Marketing Research: An International ApproachMarcus J. Schmidt- Copenhagen Business SchoolSvend Hollensen- University of Southern DenmarkIncreasingly, businesses today are measured by what they know, rather than what they own. Finally! A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) "raw" data into useful information. Schmidt and Hollensen enliven the study of Marketing Research in an international business context. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data. Geared toward specialised marketing research courses, third year undergraduates, or post-graduate students in marketing programmes, Marketing Research: An International Approach, also appeals to decision makers and marketing managers alike. Key features include: Comprehensive and detailed description of the marketing research process and advanced research techniques Marketing research in an international setting Online/internet surveys Database marketing, including data mining and data warehousingMarcus J. Schmidt is Associate Professor at Copenhagen Business School, Center of Market Economics. Svend Hollensen is an Associate Professor at the University of Southern Denmark. His other Financial Times/Prentice Hall books include Global Marketing: A market-responsive approach, 3e and Marketing Management.

Buy Marketing Research by Svend Hollensen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780273646358
ISBN-10: 0273646354
Format: Paperback
(244mm x 189mm x 35mm)
Pages: 632
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 11-May-2006
Country of Publication: United Kingdom

Book Reviews - Marketing Research by Svend Hollensen

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Research book by Svend Hollensen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Svend Hollensen

Global Marketing by Svend Hollensen
Paperback, June 2016
$115.16 $127.95
Essentials of Global Marketing by Svend Hollensen
Paperback, July 2012
$116.96 $129.95
Marketing Management by Svend Hollensen
Paperback, June 2002
Marketing Planning by Svend Hollensen
Paperback, July 2010
$146.66 $162.95