Laurie (Laurence) Young is a business man who likes to write. During his line career he held senior positions at BT, Unisys and PricewaterhouseCoopers. He also founded, built and sold a company. Yet, as his education includes a postgraduate business diploma and an MBA, his writing combines practical experience with sound business thinking. He has extensive experience of the marketing of technology companies having, in addition to his line jobs, advised companies like: Ericsson, Motorola, Energis, Hitachi Data Systems, Cable & Wireless, Datex Engstrom, Phillips and Nokia. This is his sixth book. Bev Burgess has spent twenty years in technology companies, specialising in services marketing in roles at British Gas, Epson and Fujitsu and through postgraduate study. She has also built a service business. As MD of the IT Services Marketing Association in Europe, Bev created the European programme of research, publications and events and headed the company s learning and advisory activities in the region. She personally supported companies like Atos Origin, BT, CSC, EDS, HP, Microsoft, Orange, Steria and Xerox. Today, Bev continues to help companies like these to focus on their best opportunities for growth and take creative, competitive value propositions to market.