Call Boomerang Books 1300 36 33 32

Description - Marketing Your Business by Robert E. Stevens

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: * the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you * the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! * the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. * key checklists and 13 sample work forms that will help you formulate your plan * and much more!Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Buy Marketing Your Business by Robert E. Stevens from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780789017703
ISBN-10: 0789017709
Format: Paperback
(210mm x 146mm x 25mm)
Pages: 332
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 13-Jan-2003
Country of Publication: United States

Other Editions - Marketing Your Business by Robert E. Stevens

Book Reviews - Marketing Your Business by Robert E. Stevens

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Your Business book by Robert E. Stevens and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Robert E. Stevens

Concise Encyclopedia of Advertising by Robert E. Stevens
Hardback, April 2005
$174.24 $198.00
Organizational Behavior by Robert E. Stevens
Hardback, November 2001
$194.48 $221.00
Market Opportunity Analysis by Robert E. Stevens
Hardback, May 2006
$194.48 $221.00
Marketing Your Business by Robert E. Stevens
Hardback, January 2003
$164.56 $187.00