Call Boomerang Books 1300 36 33 32

Description - Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen

A helpful guide that shows event planners how to market their business World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales. Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

Buy Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470833872
Format: Hardback
(237mm x 175mm x mm)
Pages: 320
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Aug-2004
Country of Publication: United Kingdom

Other Editions - Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen

Book Reviews - Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge book by Judy Allen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Books By Judy Allen

Flip the Flaps: Animal Homes by Judy Allen
Paperback / softback, January 2013
$8.99 $9.99
Are You a Spider? by Judy Allen
Hardback, May 2003
$31.37 $34.86
Event Planning by Judy Allen
Hardback, February 2009
$82.08 $91.20
Are You a Ladybug? by Judy Allen
Hardback, May 2003
$31.37 $34.86