Description - Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate
Created especially for the Australian customer!
Attract customers and ensure the ongoing success of your
small business with this no-nonsense guide
Whether you own a bakery or a boutique, a plumbing or a finance
business, this book gives you straightforward strategies to find
more prospects, build your customer base and secure market share.
Small-business guru Carolyn Tate empowers you to apply hundreds of
high-impact and creative ways to market your business without
breaking the bank.
Know your target market ? identify your ideal
customers, and what, how and why they buy
Develop business and marketing plans ? learn how
to create them and why they're so important
Build effective databases ? develop a database
that creates business for you, without the headaches
Solidify your branding ? create a unique brand and
keep it fresh and exciting
Understand the power of advertising ? assess if
it's right for your business and how to pick the right
Master publicity ? get your business in the media
with the right message
Implement relationship marketing ? develop and
maintain networks to create new opportunities
Embrace websites and online marketing ? build a
website that drives customers to you, and use online tools and
search engines to generate business
Buy Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(235mm x 188mm x 28mm)
Publisher: John Wiley & Sons Australia Ltd
Country of Publication:
Book Reviews - Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate
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Author Biography - Carolyn Tate
Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.
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