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Description - Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

  • Know your target market - identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans - learn how to create them and why they're so important
  • Build effective databases - develop a database that creates business for you, without the headaches
  • Solidify your branding - create a unique brand and keep it fresh and exciting
  • Understand the power of advertising - assess if it's right for your business and how to pick the right strategies
  • Master publicity - get your business in the media with the right message
  • Implement relationship marketing - develop and maintain networks to create new opportunities
  • Embrace websites and online marketing - build a website that drives customers to you, and use online tools and search engines to generate business

Buy Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781742168524
ISBN-10: 1742168523
Format: Paperback / softback
(234mm x 191mm x 31mm)
Pages: 392
Imprint: For Dummies
Publisher: John Wiley & Sons Australia Ltd
Publish Date: 30-Apr-2010
Country of Publication: Australia

Book Reviews - Marketing Your Small Business for Dummies Australian and New Zealand Edition by Carolyn Tate

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Author Biography - Carolyn Tate

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

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