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Description - Marketing by Geoff Lancaster

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

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Book Details

ISBN: 9780333987896
ISBN-10: 0333987896
Format: Paperback
(234mm x 156mm x mm)
Pages: 448
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 24-Sep-2003
Country of Publication: United Kingdom

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Author Biography - Geoff Lancaster

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates - PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

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