Description - Marketing by Geoff Lancaster
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
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(234mm x 156mm x mm)
Publisher: Palgrave Macmillan
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Author Biography - Geoff Lancaster
GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates - PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield