Call Boomerang Books 1300 36 33 32

Description - Marketing by Geoff Lancaster

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Buy Marketing by Geoff Lancaster from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780333987896
ISBN-10: 0333987896
Format: Paperback
(234mm x 156mm x mm)
Pages: 448
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 24-Sep-2003
Country of Publication: United Kingdom

Other Editions - Marketing by Geoff Lancaster

Book Reviews - Marketing by Geoff Lancaster

» Have you read this book? We'd like to know what you think about it - write a review about Marketing book by Geoff Lancaster and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Geoff Lancaster

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates - PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

Books By Geoff Lancaster

Management of Marketing by Geoff Lancaster
Hardback, July 2016
$189.00
Research Methods by Geoff Lancaster
Hardback, February 2016
$189.00
Essentials Of Marketing by Geoff Lancaster
Paperback, November 2001
$191.66