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Description - Marketing by Geoff Lancaster

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

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Book Details

ISBN: 9780333987896
ISBN-10: 0333987896
Format: Paperback
(234mm x 156mm x mm)
Pages: 448
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 24-Sep-2003
Country of Publication: United Kingdom

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Author Biography - Geoff Lancaster

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates - PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

Books By Geoff Lancaster

Management of Marketing by Geoff Lancaster
Hardback, July 2016
Research Methods by Geoff Lancaster
Hardback, February 2016
Essentials Of Marketing by Geoff Lancaster
Paperback, November 2001