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Description - Mastering Fashion Marketing by Tim Jackson

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Book Details

ISBN: 9781403919021
ISBN-10: 140391902X
Format: Paperback / softback
(234mm x 156mm x mm)
Pages: 240
Imprint: Red Globe Press
Publisher: Macmillan Education UK
Publish Date: 22-Dec-2008
Country of Publication: United Kingdom

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Author Biography - Tim Jackson

TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, and Chair of their Fashion Management Group. He is a member of the editorial panel of The Journal of Fashion Marketing and Management and regularly comments on fashion business issues in the media. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger. DAVID SHAW is Senior Lecturer in Marketing and Retailing at the London College of Fashion, UK. He has worked from shop floor to director level for many of the UK's greatest fashion companies inclu

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