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Book DetailsISBN: 9781403919021
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TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, and Chair of their Fashion Management Group. He is a member of the editorial panel of The Journal of Fashion Marketing and Management and regularly comments on fashion business issues in the media. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger. DAVID SHAW is Senior Lecturer in Marketing and Retailing at the London College of Fashion, UK. He has worked from shop floor to director level for many of the UK's greatest fashion companies inclu
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