Description - Mastering Public Relations by Anthony Davis
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Buy Mastering Public Relations by Anthony Davis from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(234mm x 156mm x mm)
Publisher: Palgrave Macmillan
Country of Publication:
Book Reviews - Mastering Public Relations by Anthony Davis
Author Biography - Anthony Davis
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.