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Description - Mastering Public Relations by Anthony Davis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

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Book Details

ISBN: 9780230549302
ISBN-10: 0230549306
Format: Paperback / softback
(234mm x 156mm x mm)
Pages: 256
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 10-Aug-2007
Country of Publication: United Kingdom

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Author Biography - Anthony Davis

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

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