We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars by Thomas Aechtner

This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.

The book's analysis concentrates on the expression of cues, or cognitive mental shortcuts, in Darwin-sceptic and counter-creationist broadcasts. A multiyear collection of media generated by the most prominent Darwin-sceptic organizations is surveyed, along with rival publications from supporters of evolutionary theory described as the pro-evolutionists. The analysed materials include works produced by Young Earth Creationist and Intelligent Design media makers, New Atheist pacesetters, as well as both agnostic and religious supporters of evolution. These cues are shown to function as subtle but effective means of shaping public opinion, including appeals to expertise, claims that ideas are being censored, and the tactical use of statistics and technical jargon.

Contending that persuasive mass media is a decisive component of science-religion controversies, this book will be of keen interest to scholars of Religion, Science and Religion interactions, as well as researchers of Media and Communication Studies more generally.

Buy Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars by Thomas Aechtner from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780367375546
Format: Hardback
(234mm x 156mm x mm)
Pages: 268
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 23-Jan-2020
Country of Publication: United Kingdom

Book Reviews - Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars by Thomas Aechtner

» Have you read this book? We'd like to know what you think about it - write a review about Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars book by Thomas Aechtner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.