Call Boomerang Books 1300 36 33 32

mother's dayMother's Day is Sunday 13 May. Our Gift Guide is the best place to get gifts for Mum. Visit the Gift Guide Now...

Description - Media Economics by Stuart Cunningham

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value - and limits - of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

Buy Media Economics by Stuart Cunningham from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780230293229
ISBN-10: 0230293220
Format: Paperback
(216mm x 138mm x mm)
Pages: 192
Imprint: Palgrave
Publisher: Palgrave Macmillan
Publish Date: 1-May-2015
Country of Publication: United Kingdom

Book Reviews - Media Economics by Stuart Cunningham

» Have you read this book? We'd like to know what you think about it - write a review about Media Economics book by Stuart Cunningham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Stuart Cunningham

Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia. Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia. Adam Swift is a Research Fellow at Queensland University of Technology, Australia.