Call Boomerang Books 1300 36 33 32

Description - Media Economics by Stuart Cunningham

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two `heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.

Buy Media Economics by Stuart Cunningham from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780230293229
ISBN-10: 0230293220
Format: Paperback / softback
(216mm x 138mm x mm)
Pages: 192
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-May-2015
Country of Publication: United Kingdom

Book Reviews - Media Economics by Stuart Cunningham

» Have you read this book? We'd like to know what you think about it - write a review about Media Economics book by Stuart Cunningham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Stuart Cunningham

Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia. Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia. Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

Books By Stuart Cunningham

In the Vernacular: A Generation of Australian Culture and Controversy by Stuart Cunningham
Paperback / softback, September 2008
$40.50 $45.00
Platform Papers 9 by Stuart Cunningham
Paperback / softback, July 2006
$17.09 $18.99
Hidden Innovation: Policy, Industry and the Creative Sector by Stuart Cunningham
Paperback / softback, February 2013
$31.50 $35.00
Media and Communications in Australia by Stuart Cunningham
Paperback / softback, January 2014
$49.50 $55.00