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Description - The Media of Mass Communication by John Vivian

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Buy The Media of Mass Communication by John Vivian from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780205693054
ISBN-10: 0205693059
Format: Paperback
(276mm x 216mm x 20mm)
Pages: 504
Imprint: Allyn & Bacon
Publisher: Pearson Education (US)
Publish Date: 19-Feb-2010
Country of Publication: United States

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