Description - The Media of Mass Communication by John Vivian
Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
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(276mm x 216mm x mm)
Publisher: Pearson Education (US)
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