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Description - Menswear Trends by Aki Choklat

Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.

Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.

Industry Insight Interviews:
Peter Betsche, CEO, Arvenco
David Edgar, one of the founding partners of Bureaux Design Associates (BDA)
Michael Fisher, Creative Director - Menswear, Fashion Snoops
Jaana Jatyri, founder of Trendstop
Volker Ketteniss, Head of Menswear, WGSN
Sandy MacLennan, founder of East Central Studios
Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide
Barbara Vinken, Chair of Comparative and French Literature, University of Munich
Geraldine Wharry, founder of Trend Atelier

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Book Details

ISBN: 9781472591715
ISBN-10: 1472591712
Format: Paperback / softback
(246mm x 189mm x mm)
Pages: 232
Imprint: Bloomsbury Visual Arts
Publisher: Bloomsbury Publishing PLC
Publish Date: 11-Jan-2018
Country of Publication: United Kingdom

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Author Biography - Aki Choklat

Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label.

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