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Description - Metaphor in Culture by Zoltan Kovecses

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Koevecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Koevecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

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Book Details

ISBN: 9780521696128
ISBN-10: 0521696127
Format: Paperback / softback
(229mm x 152mm x 19mm)
Pages: 336
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 4-Dec-2006
Country of Publication: United Kingdom

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Author Biography - Zoltan Kovecses

Zoltan Kovecses is Professor of Linguistics, Department of American Studies, Eotvos Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).

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Books By Zoltan Kovecses

Metaphor and Emotion by Zoltan Kovecses
Hardback, February 2000
$101.66 $112.95
Language, Mind, and Culture by Zoltan Kovecses
Paperback / softback, July 2006
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Emotion Concepts by Zoltan Kovecses
Hardback, December 1989