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Description - Mobile Disruption by Jeffrey L. Funk

A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

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Book Details

ISBN: 9780471511229
ISBN-10: 0471511226
Format: Hardback
(243mm x 163mm x 22mm)
Pages: 224
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 15-Dec-2003
Country of Publication: United States

Book Reviews - Mobile Disruption by Jeffrey L. Funk

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Author Biography - Jeffrey L. Funk

Jeffrey L. Funk, PhD., is a professor of business at Hitotsubashi University in Japan, where he has been studying the mobile phone industry for almost ten years. He has been a consultant to industry leaders like NTT DoCoMo, J-Phone, Nokia, Hutchison Telecom, KPN, and Bouygues Telecom and is a member of the Global Mobility Roundtable, which is an international research group dedicated to the mobile Internet.