We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Mobile Disruptions in the Middle East by John V Pavlik

Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions.

Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace.

Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.

Buy Mobile Disruptions in the Middle East by John V Pavlik from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138050051
ISBN-10: 1138050059
Format: Hardback
(216mm x 138mm x mm)
Pages: 100
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-May-2018
Country of Publication: United Kingdom

Book Reviews - Mobile Disruptions in the Middle East by John V Pavlik

» Have you read this book? We'd like to know what you think about it - write a review about Mobile Disruptions in the Middle East book by John V Pavlik and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - John V Pavlik

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey, USA. Everette E. Dennis is Dean and CEO of Northwestern University in Qatar and professor in Northwestern's Medill School, USA. Rachel Davis Mersey is associate professor at the Medill School of Journalism, Media, Integrated Marketing Communications and Faculty Fellow at the Institute for Policy Research at Northwestern University, USA. Justin Gengler is Assistant Research Professor at the Social and Economic Survey Research Institute (SESRI) at Qatar University.

A Preview for this title is currently not available.