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Description - Mobile Marketing by Alex Michael

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

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Book Details

ISBN: 9780750667470
ISBN-10: 0750667478
Format: Paperback
(234mm x 156mm x mm)
Pages: 250
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 1-Nov-2005
Country of Publication: United Kingdom

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Author Biography - Alex Michael

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.

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