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Description - Packaging Design by Marianne R. Klimchuk

The fully updated single-source guide to creating successful
packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second
Edition has been fully updated to secure its place as the most
comprehensive resource of professional information for creating
packaging designs that serve as the marketing vehicles for consumer
products. Packed with practical guidance, step-by-step descriptions
of the creative process, and all-important insights into the
varying perspectives of the stakeholders, the design phases, and
the production process, this book illuminates the business of
packaging design like no other.
Whether you're a designer, brand manager, or packaging
manufacturer, the highly visual coverage in Packaging Design
will be useful to you, as well as everyone else involved in the
process of marketing consumer products. To address the most current
packaging design objectives, this new edition offers:

Fully updated coverage (35 percent new or updated) of the
entire packaging design process, including the business of
packaging design, terminology, design principles, the creative
process, and pre-production and production issues

A new chapter that puts packaging design in the context of
brand and business strategies

A new chapter on social responsibility and sustainability

All new case studies and examples that illustrate every phase
of the packaging design process

A history of packaging design covered in brief to provide a
context and framework for today's business

Useful appendices on portfolio preparation for the student and
the professional, along with general legal and regulatory issues
and professional practice guidelines

Buy Packaging Design by Marianne R. Klimchuk from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781118027066
ISBN-10: 111802706X
Format: Paperback / softback
(228mm x 204mm x 13mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 19-Feb-2013
Country of Publication: United States

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Author Biography - Marianne R. Klimchuk

MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management. SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.

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