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Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field.
This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
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Book DetailsISBN: 9781138671942
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Dr. Kevin L. Stoker is an Associate Professor and Senior Associate Dean in the College of Media and Communication at Texas Tech University. Recent projects focus on corporate transparency and accountability, and the ethical implications of paradoxes in public relations. He teaches media ethics, media history, war reporting, and narrative nonfiction. Since earning a Ph.D. in 1998 from the University of Alabama, he has taught at the University of North Carolina-Greensboro, Georgia Southern University, Brigham Young University, and Texas Tech. He worked as a journalist in Oklahoma and Utah and as a freelance writer for magazines, business weeklies, and newspapers in Alabama, North Carolina, Georgia, and Utah.
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