Description - The Perfect Meal - the Multisensory Science of Food and Dining by Charles Spence
The authors of The Perfect Meal examine all of the
elements that contribute to the diner's experience of a meal
(primarily at a restaurant) and investigate how each of the
diner's senses contributes to their overall multisensory
experience. The principal focus of the book is not on flavor
perception, but on all of the non-food and beverage factors that
have been shown to influence the diner's overall
the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner's experience
in the restaurant setting are explored from the perspectives of
decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.
Buy The Perfect Meal - the Multisensory Science of Food and Dining by Charles Spence from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(250mm x 171mm x 22mm)
John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Country of Publication:
Book Reviews - The Perfect Meal - the Multisensory Science of Food and Dining by Charles Spence
» Have you read this book? We'd like to know what you think about it - write a review about Perfect Meal - the Multisensory Science of Food and Dining book by Charles Spence and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Author Biography - Charles Spence
Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University.
Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.
A Preview for this title is currently not available.