Call Boomerang Books 1300 36 33 32

Description - Perspectives on Framing by Gideon Keren

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

Buy Perspectives on Framing by Gideon Keren from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138978300
ISBN-10: 1138978302
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 344
Imprint: Psychology Press Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 24-Nov-2015
Country of Publication: United Kingdom

Other Editions - Perspectives on Framing by Gideon Keren

Book Reviews - Perspectives on Framing by Gideon Keren

» Have you read this book? We'd like to know what you think about it - write a review about Perspectives on Framing book by Gideon Keren and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)