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Description - Persuade: The 4-Step Process to Influence People and Decisions by Andres Lares

Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:

Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions

Real world examples and practical exercises to illustrate and practice the concepts discussed

A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

Buy Persuade: The 4-Step Process to Influence People and Decisions by Andres Lares from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781119778516
Format: Hardback
(228mm x 158mm x 25mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 31-Aug-2021
Country of Publication: United States

Book Reviews - Persuade: The 4-Step Process to Influence People and Decisions by Andres Lares

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