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Description - Pocket Guide to Selling Services and Products by Peter Morris

This Pocket Guide is a cartoon book with a serious message - it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. 'Selling Services' and Products begins by establishing an understanding of the customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity - the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone.

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Book Details

ISBN: 9780750626415
ISBN-10: 0750626410
Format: Paperback
(246mm x 189mm x mm)
Pages: 96
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 13-Nov-1995
Country of Publication: United Kingdom

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Author Biography - Peter Morris

NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

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