We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores by Ghalia Boustani

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise.

Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity.

The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Buy Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores by Ghalia Boustani from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780367628529
Format: Hardback
(216mm x 138mm x mm)
Pages: 134
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-May-2021
Country of Publication: United Kingdom

Book Reviews - Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores by Ghalia Boustani

» Have you read this book? We'd like to know what you think about it - write a review about Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores book by Ghalia Boustani and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.