Description - Practical Marketing Planning by John Cooper
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Buy Practical Marketing Planning by John Cooper from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 18mm)
Publisher: Palgrave Macmillan
Country of Publication:
Book Reviews - Practical Marketing Planning by John Cooper