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Description - Practical Marketing Planning by John Cooper

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

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Book Details

ISBN: 9780333679081
ISBN-10: 0333679083
Format: Paperback
(234mm x 156mm x 18mm)
Pages: 288
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 28-Apr-1997
Country of Publication: United Kingdom

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