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Description - Practical Web Traffic Analysis: Standards, Privacy, Techniques and Results by Peter Fletcher

Web traffic analysis allows website designers to gain some insight into site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, insight often has to be taken with a pinch of salt. This book takes designers through the process of analysing traffic, without taking for granted the statistics that are generated. Assuming you have a website, reading this book should help you learn: the techniques for gathering data on users; standards and guidelines which should be adhered to when interpreting data; what other sites are doing to ensure they respect the privacy of their users; insight into how real sites use web traffic analysis; major case case studies from BBC News Online, eBay, and ASPToday; and additional material from The Onion, SmartGirl, and The New York Times.

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Book Details

ISBN: 9781904151180
Format: Paperback / softback
(230mm x 196mm x 12mm)
Pages: 174
Imprint: glasshaus
Publisher: WROX Press Ltd
Publish Date: 1-Dec-2002
Country of Publication: United Kingdom

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