Call Boomerang Books 1300 36 33 32

Description - Practice of Advertising by Adrian Mackay

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Buy Practice of Advertising by Adrian Mackay from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750661737
ISBN-10: 0750661739
Format: Paperback
(234mm x 156mm x 20mm)
Pages: 392
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 17-Sep-2004
Country of Publication: United Kingdom

Other Editions - Practice of Advertising by Adrian Mackay

Book Reviews - Practice of Advertising by Adrian Mackay

» Have you read this book? We'd like to know what you think about it - write a review about Practice of Advertising book by Adrian Mackay and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Adrian Mackay

Recruiting, Retaining and Releasing People by Adrian Mackay
Paperback, November 2006
$73.79
Fundamentals and Practice of Marketing by Adrian Mackay
Paperback, August 2002
$64.79