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Description - Presidential Campaign Communication by Craig Smith

The second edition of Presidential Campaign Communication is
designed to help readers understand and appreciate how the people
of the United States use human communication to select their
presidents. It explores presidential politics as one of the things
about which Americans talk, thereby building relationships,
redefining communities, and shaping public identities and

Fully revised and updated throughout, the book?s twelve
chapters build on its original argument and examples to highlight
four key themes:

Presidential campaigns are communication D evolving
constitutional requirements and the Digital Age create a rhetorical
puzzle for aspiring presidents. Campaigning is a quest and each
stage invites new strategies and metrics.

The varied impact of modes of presidential campaign communication -
Laws and rules, speeches, debates, advertising, news reports,
social media and entertainment are all means of influencing public
debate and electoral preferences. They provide differing ways to
reshape political images and perceptions during the evolving
Citizens, campaigners and reporters bring unique agendas to the
campaign D this ?trialogue? of dynamic
interactions constitutes communities and contests issues, images
and resources.
The changing dynamics of the US electorate - Americans have
sorted themselves into increasingly like-minded communities which
complicates the quest for consensus, resulting in a multiplicity of
opinions rather than a strong majority voice.

Written with verve and clarity, and richly illustrated with 45 case
studies and detailed analysis of the 2012 campaign, the second
edition of Presidential Campaign Communication is required reading
for all students of politics and the media, and for anyone seeking
to understand more fully the system of democracy in the United
States, and the central role that communication plays therein.

Buy Presidential Campaign Communication by Craig Smith from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780745680224
ISBN-10: 0745680224
Format: Hardback
(250mm x 169mm x 16mm)
Pages: 320
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 13-Mar-2015
Country of Publication: United Kingdom

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Author Biography - Craig Smith

Craig Allen Smith is Professor Emeritus of Communication at North Carolina State University

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