0

Call Boomerang Books 1300 36 33 32

We are open! For operations and delivery updates due to COVID-19. (click here)

Description - A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joe Hair

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book.

Changes in the 2nd edition include:

  • an overview of the latest research on composite-based modelling
  • more coverage of the distinction between PLS-SEM and CB-SEM
  • introduction of a new criterion for discrimination validity assessment
  • revision and extension of the chapter on mediation
  • extended description of moderation
  • a brief introduction to some more advanced techniques

Buy A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joe Hair from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781483377445
ISBN-10: 148337744X
Format: Paperback / softback
(228mm x 152mm x mm)
Pages: 384
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 19-May-2016
Country of Publication: United States

Book Reviews - A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joe Hair

» Have you read this book? We'd like to know what you think about it - write a review about Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) book by Joe Hair and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Joe Hair

Joe F. Hair, Jr. is Professor of Marketing, DBA Director and the Cleverdon Chair of Business in the Mitchell College of Business, University of South Alabama. He previously was Senior Scholar, DBA Program, Coles College of Business, Kennesaw State University, held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 60 books, including Multivariate Data Analysis (7th edition, 2010) (cited 140,000+ times), MKTG (10th edition, 2016), Essentials of Business Research Methods (2016), and Essentials of Marketing Research (4th edition, 2017). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the year. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America. Dr. G. Tomas M. Hult is Professor and Byington Endowed Chair in International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004, was Editor-in-Chief of the Journal of the Academy of Marketing Science from 2009 to 2015, and has been on the U.S. Department of Commerce's District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of International Business. He is one of the world's leading authorities in global strategy, with a particular focus on topics dealing with the intersection of global strategy and supply chain management. In various ranking studies, Hult is listed as one of the top-cited authors in business and economics (e.g., Thomson Reuters). He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the United States. More information about Tomas Hult can be found at http://www.tomashult.com Christian M. Ringle is a Chaired Professor of Management at the Hamburg University of Technology (Germany) and Conjoint Professor at the Faculty of Business Law at the University of Newcastle (Australia). He holds a master's degree in business administration from the University of Kansas and received his doctor of philosophy from the University of Hamburg (Germany). His widely published research addresses the management of organizations, strategic and human resource management, marketing, and quantitative methods for business and market research. He is cofounder of SmartPLS (http://www.smartpls.com), a software tool with a graphical user interface for the application of the partial least squares structural equation modeling (PLS-SEM) method. Besides supporting consultancies and international corporations, he regularly teaches doctoral seminars on multivariate statistics, the PLS-SEM method, and the use of SmartPLS worldwide. More information about Christian M. Ringle and his full list of publications can be found at http://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html. Marko Sarstedt is Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Conjoint Professor to the Faculty of Business and Law at the University of Newcastle (Australia). He previously was an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, International Journal of Research in Marketing, Long Range Planning, Journal of World Business, and Journal of Business Research. According to the Handelsblatt ranking, Sarstedt is among the top three young academic marketing researchers in Germany. He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement worldwide.

A Preview for this title is currently not available.

Books By Joe Hair

Sales Management by Joe Hair
Hardback, March 2008
MKTG: Marketing by Joe Hair
Paperback / softback, July 2013
Essentials of Business Research Methods by Joe Hair
Hardback, October 2019
$350.10 $389.00