Description - Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Buy Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x mm)
Publisher: Taylor & Francis Inc
Country of Publication:
Other Editions - Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
Book Reviews - Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
» Have you read this book? We'd like to know what you think about it - write a review about Psycholinguistic Phenomena in Marketing Communications book by Tina M. Lowrey and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
A Preview for this title is currently not available.