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While traditional finance focuses on the tools used to optimize return and minimize risk, this book explains how psychology can affect our decisions more than financial theory. Covering the ways investors actually behave, this is the first book of its kind to delve into the ways biases influence investment behavior, and how overcoming these biases can increase financial success.
Now in its sixth edition, this classic text features:
Fully updated with the latest research in the field, The Psychology of Investing will prove fascinating and educational for advanced students in investment, portfolio management, and behavioral finance classes as well as investors and financial planners.
Buy The Psychology of Investing by John R. Nofsinger from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781138714809
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John R. Nofsinger is the William H. Seward Endowed Chair in International Finance and Professor of Finance at the University of Alaska Anchorage, USA.
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