We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Public Relations Crisis Communication: A New Model by Lisa Anderson-Meli

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication.

This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.

Buy Public Relations Crisis Communication: A New Model by Lisa Anderson-Meli from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780367254292
Format: Hardback
(216mm x 138mm x mm)
Pages: 86
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 13-Jan-2020
Country of Publication: United Kingdom

Other Editions - Public Relations Crisis Communication: A New Model by Lisa Anderson-Meli

Book Reviews - Public Relations Crisis Communication: A New Model by Lisa Anderson-Meli

» Have you read this book? We'd like to know what you think about it - write a review about Public Relations Crisis Communication: A New Model book by Lisa Anderson-Meli and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.