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Description - Public Relations: Strategies and Tactics, Global Edition by Dennis L. Wilcox

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.


Buy Public Relations: Strategies and Tactics, Global Edition by Dennis L. Wilcox from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781292056586
ISBN-10: 1292056584
Format: Paperback / softback
(254mm x 204mm x 19mm)
Pages: 624
Imprint: Pearson Education Limited
Publisher: Pearson Education Limited
Publish Date: 30-Jun-2014
Country of Publication: United Kingdom

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