Description - Public Relations Writing and Media Techniques: Pearson New International Edition by Dennis L. Wilcox
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
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(279mm x 216mm x 21mm)
Pearson Education Limited
Publisher: Pearson Education Limited
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Book Reviews - Public Relations Writing and Media Techniques: Pearson New International Edition by Dennis L. Wilcox