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Description - Public Relations Writing and Media Techniques by Dennis L. Wilcox

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies?the Internet, Webcasting, etc.?and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.

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Book Details

ISBN: 9780205429172
ISBN-10: 0205429173
Format: Paperback
(234mm x 191mm x 21mm)
Pages: 592
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 1-Aug-2004
Country of Publication: United States

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