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Description - Public Relations Writing and Media Techniques by Dennis L. Wilcox

The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing & Media Techniques is also an invaluable resource for public relations practitioners.

Buy Public Relations Writing and Media Techniques by Dennis L. Wilcox from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780321070142
ISBN-10: 0321070143
Format: Hardback
(234mm x 190mm x 20mm)
Pages: 592
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 13-Dec-2000
Country of Publication: United States

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