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Description - Public Relations Writing and Media Techniques by Dennis L. Wilcox

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

Buy Public Relations Writing and Media Techniques by Dennis L. Wilcox from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780205648283
ISBN-10: 0205648282
Format: Paperback
(235mm x 191mm x mm)
Pages: 576
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 1-Nov-2008
Country of Publication: United States

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